Advertise and Promote Your Business

Reach New Customers

The marketplace is constantly changing. Families move, on average, once every seven years. New families mean new customers for you or a competitor. As people mature, their lifestyles, needs, and buying habits also change.

Promote on a Continuing Basis

People forget. They do not remember everything they have seen or heard. With the development of the automobile, shoppers travel longer distances. Shoppers do not have the loyalty they once had. We all like to be asked.

Be a Visible Part of the Buying Process

You must promote and influence shoppers throughout the buying process. People often go from store to store, comparing prices, quality, and service. You should be reaching potential customers throughout the buying process.

Choose a Promotion Method That Pays Both Now and Over the Long Haul

By promoting today, you are not only selling to customers for today but also to those whose decisions may be weeks or months away. Promoting gives you a long-term advantage over competitors who cut back or cancel advertising. A five–year survey of over 3000 companies found that advertisers who maintain or expand promotion saw their sales increase an average of 100%.

Generate More Traffic

Increased traffic is step #1 toward sales increases and the expansion of your base of business. For every 100 items shoppers plan to buy, they make at least 30 unanticipated in–store purchases.

Keep a Healthy and Positive Image

It may be unfortunate, but it‘s human nature for bad news to travel fast. Advertising corrects misleading gossip and punctures overstated bad news. A commercial message that is vigorous and positive can bring shoppers into your store regardless of the economy.

Make a Good Offer

When you promote and make a good offer that rewards your potential customers for doing business with you, you will make more sales and increase business.

Radio's Targeted Advertising Sells

Radio‘s various formats allow you to pinpoint your advertising on the station or stations that best match your customer‘s interests. You cannot pinpoint advertising in the broad-reach, scattershot newspaper, and TV media forms. Radio‘s unique targeting ability saves you money.

Why Radio Is a Wise Choice

It is the power of the spoken word that we all use to get things done. In this area, our unique blend of radio stations reaches more people than any other media on a cost-effective basis. We use the power of the spoken word with emotion and feelings. That is how we all make our buying decisions.

Call us at (704) 983-1580, and we will put the power of the spoken word to work for you.

Compare and Make the Wise Decision – Radio

Newspaper and TV are reach media. They reach varying numbers of people. Psychologists tell us that consumers need to be exposed to an advertising message at least three times before it begins to penetrate. Most local businesses cannot afford the necessary three-times-plus frequency that effective advertising demands except on radio.

Radio is the reach and frequency medium you can afford. It uses the power of the spoken word to create emotion during the buying process. Additionally, it has been said that 85% of all buying decisions are emotional. Finally, radio is the only local medium that can effectively communicate using the power of emotions.

Good Reasons To Advertise on Our Radio Stations

Our radio stations travel with you in the car, which is the last point of impact before a purchase. The newspaper can’t do that.
Radio sells because it uses word of mouth with emotions and feelings, while a newspaper or direct mail piece can only provide a listing.
One in five people either cannot read or cannot read well. But, you do not have to be able to read to listen to the radio.
It’s easy for people to miss your ad altogether in a newspaper or direct mail because they are not looking for it. But, when your ad is on the radio, it’s the total focus of our programming. You get heard.
The average time a person spends reading the newspaper is less than 10 minutes per day. Meanwhile, the average time spent listening to the radio is almost three hours.
Radio is the only true mobile medium. In the car, at work, and at play, the radio is there. It is the companion and advertising force your customers take with them wherever they go.
Radio’s variety of formats allows you to pinpoint your advertising on the station or stations that best match your customer’s interests. You cannot pinpoint advertising in the local newspaper. Therefore, radio’s unique targeting ability saves you money.
With radio advertising, you are front and center in the listener’s attention span when your ad is on the air. You’re never buried on page 42 and not surrounded by your competitor’s ads. With radio, you are always on the front page.
In your personal life, when you have something very important to communicate to someone, which would you prefer—to show them a picture, to write to them, or to talk with the intimacy, emotion, and power of the spoken word? Radio sells.

So, there’s no other choice. The most effective way to get your message out and make your cash register ring more often is 107.3 FM & 1010AM WSPC and Magic 103.3 FM.

Call (704) 983-1580 today and put the power of the spoken word to work for you.